AOL has opened a new division

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AOL Inc has opened a new division of AOL Industry, focused on professionals from government, military and energy industries. The idea of ​​creating a unit - the union of social media, video and user-friendly site design into a single service and the withdrawal of the product for the corporate market.

According to the vice-president Jay Kirsch, who last edited a professional journal of aerospace topics, trade media have not been such an innovative way of development, as consumer, and all the most important innovations in the media, as a rule, it is not affected by BtB sector.

Currently, the company introduced a new service AOL Energy, in June a new unit will be presented to AOL Government and AOL Defense. AOL Industry will be open with no monthly fee and will only go to a Web publication. 

Local news on a mobile version of Google News

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Community service Google News can read the local news via mobile version for your operating system, Android and iPhone. The new version of the service is available at news.google.com. When you open the main page from a mobile browser, Google News will ask permission to use the location information and after receiving permission to the service will feature "News near you".


Google is not the first to offer a similar service. A similar option provides an application Bing for iPhone, CNN program for the iPhone (it also shows weather) and application Yahoo iPhone.
According to the first users, the service has a more precise targeting, but is updated more slowly than competitors' services.

Customers check-in services are equally fond of Android and Apple

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Android beats Apple in the smartphone market nearly 10%, but the gap between it and Apple in the services that use the check-in - much lower, according to research firm comScore.

According to figures from comScore, the total market share in the U.S., which is owned by Android, is 34.7%; Apple owns 25.5%.The difference between the platforms to use the function check-in, however, is only 3% - 36.6% versus 33.7%. RIM uses 22% of users of services with check-in, and Microsoft, Palm and Symbian - up to 5% in the aggregate.

According to comScore, a variety of services using the options check-in, in March 2011 used 7.1% of the entire population of mobile users. About 76% of this number are the users of smart phones, according to comScore.

Google could be fined for advertising web pharmacies

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Last week, the search engine company Google announced  depositing a large sum  for the possible implementation of penalties as a result of ongoing testing at the moment. According to the newspaper Wall Street Journal, the penalties may involve violations of criminal law in the United States of premeditated reception and display advertising from pharmacies that have violated the rules of storage and sale of drugs.

According to sources, Wall Street Journal, the major organs that are involved in testing, are Rhode Island State Prosecutor's Office and the Office for Quality Control of food, medicines and cosmetics.

Ads from online pharmacies located in Canada and other countries, but it is unknown whether they were counterfeit drugs or drugs that should be strictly taken into account, were sold without a prescription.

Last month, Google announced a series of measures aimed at addressing the advertising of counterfeit products in AdWords, as fakes, sold in pharmacies Web "for years been a problem."

An investigation of supervisory organizations will be called upon to determine whether there was intentional receiving ads. In 2007, Google, Microsoft and Yahoo have paid fines totaling $ 31.5 million for the illegal display of advertising casino. Then, Google paid only $ 3 million and the principal amount of the penalty fell on Microsoft and Yahoo.

Bing goes to card Nokia?

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Mapping service Nokia Maps, developed by Navteq, which Nokia bought for $ 8 billion in October 2007, may be partially or completely replace the card the Microsoft.

According to the publication Search Engine Land, Nokia maps can be shortly integrated with search engine Bing and advertising platform adCenter to create a new advertising product - local advertising on maps. Part of cards already in use for geolocation and in the future will be equipped with the functions of social "deals" that have become very popular due to service Groupon.

According to the authors of Search Engine Land, co-operation will go much further: Microsoft will completely replace the internal infrastructure and technology to develop its own products and Navteq will focus on improving the user interface and Bing Maps.

Similar options will give Nokia and Yahoo! The deal between the partners was announced in May 2010, but unlike Microsoft, Yahoo map service has stopped the development of a relatively long time. Through the partnership, Yahoo Maps will not only have new options and content, but may become a platform for testing new services and Nokia 3D panoramas from Navteq.

Targeting AdWords for "tablet"

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In the same way as in the time allowed to separate Google AdWords campaigns for smartphones campaigns for personal computers, the company has allowed advertisers do I target my campaign to users' plates. "

Over the next few weeks, the section "Networks and Devices" settings AdWords account will be complemented by a new field of "Tablet with browsers." In the past, I target my AdWords campaign provided an opportunity for users of Apple iPad, a new option allows you to isolate an entire category of devices.

In addition, the structure of categories, users can select Tablet operating system. Currently available only on targeting iOS, in the future this functionality will be expanded.

A new algorithm for estimating the traffic to AdWords

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Google announced an update of the algorithm, based on which work options such as the AdWords Traffic Estimator and figures counting Keyword Tool. The new algorithm will give advertisers more accurate estimates of clicks, cost and possible ad placement.

Assessment of traffic with Traffic Estimator tool helps users to assess and identify potentially suitable for the campaign, the keywords and compare them with the available budget.