Mapping service Nokia Maps, developed by Navteq, which Nokia bought for $ 8 billion in October 2007, may be partially or completely replace the card the Microsoft.
According to the publication Search Engine Land, Nokia maps can be shortly integrated with search engine Bing and advertising platform adCenter to create a new advertising product - local advertising on maps. Part of cards already in use for geolocation and in the future will be equipped with the functions of social "deals" that have become very popular due to service Groupon.
According to the authors of Search Engine Land, co-operation will go much further: Microsoft will completely replace the internal infrastructure and technology to develop its own products and Navteq will focus on improving the user interface and Bing Maps.
Similar options will give Nokia and Yahoo! The deal between the partners was announced in May 2010, but unlike Microsoft, Yahoo map service has stopped the development of a relatively long time. Through the partnership, Yahoo Maps will not only have new options and content, but may become a platform for testing new services and Nokia 3D panoramas from Navteq.
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