New requirements in the policy AdWords

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AdWords team announced that May 17 in the current rules AdWords, relating to the disclosure and use of personal information will be added three new requirements: 1.Providing clear and accessible information about how you use the personal data before sending them by force rules advertisers must provide a clear description of how to use their personal information is requested. It will soon be a requirement to provide site visitors easy access to this description before sending the data. 2. Ability to opt out of direct communication in the above description should also present information on how to be able to refuse a direct communication (e-mail, phone calls, etc.). 3. Use SSL for receiving the payments, as well as some financial and personal information many Web sites use the connection via SSL (Secure Sockets Layer) to encrypt sensitive information in the exchange of data between browser and server. In order to protect the safety of users of AdWords will put a rule requiring that upon receipt of payments, as well as some financial and personal information (such as bank account numbers or Social Security), all advertisers have used encryption SSL. All advertisers on whose sites the visitors sought billing, financial or personal information are encouraged to review the new requirements in time and make the necessary changes to avoid blocking their ads. Requirements applicable to all countries with available program AdWords. About what personal and financial information covered by these rules, you can read here