After four years of unchallenged leadership, Google has ceased to be the world's number 1 brand and gave it a place Apple, says analyst firm Millward Brown Group. The leader of the BrandZ Top 100 list, estimated by experts at $ 153.3 billion.
Google has moved into second place and an estimated $ 111.5 billion. Social network Facebook was first found herself in the BrandZ Top 100 list, in 35th, showing 246% growth in brand value.
The total value of brands included in the top 100 ranking BrandZ 2011 is $ 2.4 trillion. About a third of this amount is the cost of brand technology companies.
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